Not at all. We’re both in our late 50s and still excited at the prospect of building more businesses.

Interestingly, people starting in their 50s have higher success rates than those in their 20s. You have something younger founders lack - wisdom, perspective, networks, emotional intelligence.

The question isn’t whether you’re too old. But rather how many good working years do you have left? Ten? Fifteen? And how can you use them most productively and meaningfully?

As part of our test, learn, build approach, we try not to think of success and failure in such black and white terms.

The crucial point of Propella is trying. It’s getting your idea out there and evolving it until you are successful.

You might not get the customers you imagined after 3 months. You might not be earning as much as you hoped after a year. But you’ll be learning how to evolve your business every single day.

And all the time you’ll be growing as a person and learning how to deal with the set-backs that are bound to happen.

This is how businesses grow. This is how people grow. We’re there to support both sides of the story.

The more you discover about your business idea, the more you'll discover about yourself.

You'll build skills that serve you regardless of business outcome. You'll meet people you’d never otherwise have met. You'll create something that feeds your soul. You’ll never be sorry that you didn’t give it a go.

The real failure is never starting. Reaching 75 and wondering what might have been is the worse scenario you could face.

Our goal is to offer support to as many people in their 50s as possible whilst creating a profitable micro-business for ourselves.

That’s why we have tiered support.

In the spirit of testing, learning, building, we’re still working on our final product and pricing offering but here are our current two products;

1) Bespoke & Coached Propella; One to one coaching and personalised support to guide you through the whole process. With this hands on approach we’ll be able to give you advise and build on your ideas for your particular micro-business. We are by your side every step of the way. The investment for this approach is approx £4,500 (depending on the type of business)

But you don’t have to commit to this all at once. There is staged approach;

• FREE Micro-Business Idea Generator

• One-to-one Strategy Session = £95

• Module 1 = £780

• Modules 2 to 5 will be approx £780 each too

2) Self-led Propella; In the fullness of time you will be able to get access to the full process, all the tools and helpful video guides so you can can go through the process yourself. We’ll be available to answer the odd question if you get stuck but essentially you’ll be doing this on your own. The investment for this approach is £780.

But maybe the biggest question to think about is not what it will cost to create your micro-business, but what it will cost if you don’t.

Not to worry. We’ve created a ‘Micro-Business Idea Generator’ to help you get started.

Here’s the link.

You don’t have to come into the Propella process armed with a fully formed idea. In fact, having a vague idea is better than having a fully-formed fantasy that hasn't been tested against reality.

As we go through the process we’ll help you give form to you idea. It will shift in lots of different directions as you discover what’s right for you, how customers are likely to respond, and what's true, not what sounds impressive.

We do ask that you come with the desire to create something. That’s important. But we can help you give shape to that thing.

Yes. That's the whole point.

We're not asking you to risk everything on a whim. We're teaching you how to create a micro-business through a low-risk test, experiment, and build approach. All within your current work and financial constraints.

Most participants don't leave their jobs immediately. They create alongside what already exists. Safe exploration, not reckless leaps, is our motto.

Having said that, you will need to dedicate time to this venture if you want your idea to come to life.

We have designed the process to work by spending 1 hour a day.

If you can commit to that, you can build your own micro-business the Propella way.

The honest answer is as much or as little as you can afford. And obviously it depends on the type of business you have in mind.

Our working assumption is that we can test prototypes of your business idea and get you up and running for less than £1,000. Maybe much less. We started Propella with an initial investment of £700 before we got our first paying customer.

Constraints breed creativity.

Your biggest investment isn't actually the money. It's the time you’re able to invest in creating your first customers. As well as the courage, patience and persistence to get you there.

We recommend a minimum of 1 hour per day for approximately 6 months. Obviously there’ll be times where that isn’t possible. And times when you need to do more.

But if you all an average of 5-10 hours weekly that will give you enough time to get you off the ground.

But hopefully you’ll want to invest more time than that because finally, you'll be working on something that really matters to you.

No. This isn't just about tactics and templates. Propella adds the all important aspect of personal development alongside practical business building tools. We're helping you create something that's meaningful for you - while also making sure you can bring it to life in the real world. Which usually means overcoming your fears and limiting beliefs.

Yes. We’ll point you in the right direction.

We’re not technical experts but we’ll share the tools and platforms and technologies that we have used to get our micro-businesses off the ground. There is a lot of available digital tools that allow you to do most of the technical stuff yourself.

We'll teach you enough to get you started. To test. To validate.

You don't need a perfect website or complex marketing campaign. You need simple tools to create genuine conversations with real people who might benefit from what you're creating.

We focus on what actually matters: finding your people and serving them. Then building relationships with them.

The fancy, technical stuff comes later. If at all.

Completely. Any one moving into a new phase of their lives and doing something different is bound to feel nervous. We’ve all been there.

But fear is information, not a stop sign.

An integral part of the Propella process is to teach you how to move forward despite being a bit scared, not wait until it disappears. Because it won't.

As the book title suggests, feel the fear and do it anyway. It’s the only way we grow.

That depends entirely on you. And what you build. And how you show up.

Can we guarantee income? No. Can we give you the tools, frameworks, and support to create something viable? Absolutely.

Most participants will generate somewhere between £15,000 and £80,000 annually within 2-3 years of starting their micro-business.

Some will earn more money than that sooner.

Some may never earn the amount of money they earned in their corporate job.

But what they will discover is their "micro-business" is actually a deeply meaningful project that enriches their life without needing to fully replace their salary.

Our vision is to help you create a micro-business that generates meaning and a modest income. We’re not claiming to make you a multi-millionaire.

There are other courses you can do if that’s your goal.

Then let’s chat.

You can book a no-pressure conversation with Simon or Emma.

We'll talk honestly about whether this is right for you. We’re not interested in selling our process and services if you're not truly ready yet.

Simply send us an email to hello@propella.uk and we’ll arrange a suitable time to talk.